One type of marketing and promotional activity that uses the internet to reach consumers is called “online advertising.” To increase awareness, engagement, and conversions for a service product and brand, it entails using digital platforms, websites, and applications to display ads that are targeted at particular audiences.
Categories of Internet advertising:
1: PPC, pay-per-click, or search engine advertising: The advertisement that appears on search engine results pages, such as Google ads and Bing ads.Keywords targeted to attract users looking for relevant terms.
2: Display Advertising: Visual advertisement banners, pictures, and videos that are posted on social media. Applications, or websites, often make use of retargeting to connect with people who have already visited a brand’s website.
Ads on social media sites such as Facebook, Instagram, Twitter, LinkedIn, and others are highly tailored according to demographics, interests, and behavior.
3: Video Advertising: advertisement on streaming services or websites such as YouTube.
Video material may contain pre–, mid-, or post-roll advertisements.
Ads that blend in with the appearance and feel of the platform on which they are displayed, such as sponsored articles or suggested content, are referred to as “native advertising.”.
4: Affiliate Marketing: performance-based advertising in which affiliates market well and are paid when a sale is made.
5: Email Advertising: Offers are sent straight to user’s email inboxes.
Frequently included in larger email marketing campaigns.
6: Programmatic Advertising: Real-time bidding and algorithms are used to automatically acquire and sell online ad space.
7: Influencer Advertising: Using internet influencers to market a product or service on their platforms is known as influencer advertising.
8: Mobile Advertising: Mobile web and in-app advertisements that are tailored for smartphones and tablets.
Advantages of Internet Advertising:
1: Wide reach: availability of a worldwide audience.
2: Targeting Capabilities: Target particular places, interests, habits, or demographics.
3: Cost-effective: Options with quantifiable return on investment that fit any budget. the ability to test, adjust and optimize campaigns in real time is known as flexibility.
4: Engagement: Attention-grabbing formats that are interactive and visually appealing.
5: Instances: A clothes company targeting consumers between the ages of 18 and 35 with Facebook advertisements. Google Ads are being used by SaaS providers to show up in search results for the “best CRM software.”.
A nearby eatery is using Instagram Stories to advertise sales.