Email marketing is a digital marketing strategy that involves sending emails to a list of subscribers or potential customers to promote products, services, or engaging content. It’s a powerful tool for building relationships, driving sales, and keeping your audience informed. Here’s a breakdown of what email marketing entails:
Key Components of Email Marketing Subscriber List: A collection of email addresses from individuals who have opted to receive communication from you. This list is often segmented based on factors like interests and purchase history.
Campaigns: Structured email messages sent to your subscriber list These can be promotional (e.g., sales, discounts). informational (e.g.,newsletters,updates).
Content: The actual text, images, and links included in your emails, Content should be tailored to the audience and include. compelling subject lines, engaging copy, and clear calls to action.
Automation: Tools and systems that automate the sending of emails based on triggers.